Hotel SEO - Why Hotels Have most to achieve From SEO Services
Hotel Web Advertising
Consumers use search engines like Google and Yahoo to search for websites in a given category. These engines are one of the best ways for your target market to find your hotel property. In order for search engines to find you in cyberspace, however, your website must be optimized. Search Engine Optimization (SEO) is primarily concerned with improving your website’s ranking/visibility within search engine listings in order to increase traffic to your site.
Hotel Web Advertising analyze your website and develop a customized Internet marketing strategy. The purpose of the strategy is to increase traffic to your website while adhering to ethical optimization techniques and conforming to search engine standards.
In recent years, hotel and travel marketing has shifted to online mediums with companies using the internet to market hotels, cruises, guided tours and vacation destinations. This includes the use of social media marketing (blogs, social networking, etc.) and a heavy emphasis on Search Engine Optimization (SEO).
Hotel SEO is by far the most important marketing medium for the travel industry. Vacationers browse search engines for information on destinations, and ranking at the top of search engines (Google, Bing, Yahoo) is vital to success. For example, if someone lives in Los Angeles and wants to book a 2-week vacation in New York City, they will most likely jump on a search engine and look for the best hotels, deals on hotels, the best restaurants, tourist destinations and other queries. The goal is to place your company website at the top of search engines thereby bringing business your way.
SEO for the travel industry costs far less than television commercials and print advertisements, and it has a higher conversion rate that is able to be tracked. This makes it the preferred method of travel/hotel marketing in 2010 and beyond. Hotels, resorts, cruise companies and other businesses need to utilize SEO in order to have an edge over the competition; most of which are using SEO already.
Hotel Web Advertising analyze your website and develop a customized Internet marketing strategy. The purpose of the strategy is to increase traffic to your website while adhering to ethical optimization techniques and conforming to search engine standards.
In recent years, hotel and travel marketing has shifted to online mediums with companies using the internet to market hotels, cruises, guided tours and vacation destinations. This includes the use of social media marketing (blogs, social networking, etc.) and a heavy emphasis on Search Engine Optimization (SEO).
Hotel SEO is by far the most important marketing medium for the travel industry. Vacationers browse search engines for information on destinations, and ranking at the top of search engines (Google, Bing, Yahoo) is vital to success. For example, if someone lives in Los Angeles and wants to book a 2-week vacation in New York City, they will most likely jump on a search engine and look for the best hotels, deals on hotels, the best restaurants, tourist destinations and other queries. The goal is to place your company website at the top of search engines thereby bringing business your way.
SEO for the travel industry costs far less than television commercials and print advertisements, and it has a higher conversion rate that is able to be tracked. This makes it the preferred method of travel/hotel marketing in 2010 and beyond. Hotels, resorts, cruise companies and other businesses need to utilize SEO in order to have an edge over the competition; most of which are using SEO already.